Building your First Email Marketing Campaign
Email marketing is a cost-effective and highly sophisticated communication tool, able to send thousands of messages globally, within seconds. With the click of a mouse, marketers can modify and tailor their campaign messages to many targeted audiences, based on their preferences, interests, and purchase history.
Choosing the Right Email Marketing Campaign Software
With the right email software campaign, you can easily manage your email campaigns from start to finish. Email campaign software enables you to:
· Choose from thousands of professionally developed corporate email Templates
· Track your campaigns in real time
· Set up a multitude of autoresponders for different purposes and time intervals
· Launch A/B Split Testing with report comparisons
· Supervise bounce management
· Create segmented demographics and email lists
· Automatically integrate Social Media Marketing in every email marketing campaign
What are your Objectives and Goals?
Create an email template with a design that reflects your corporate brand image: With template designs, you will have hundreds of templates to choose from, pre-optimized and ready to send. Write content that is sharp and precise, with a distinct and clearly defined call to action. However, before you execute your first campaign, you need to decide what your primary focus and message will be. What are you trying to accomplish with this campaign? Are you creating more website traffic, or announcing a new product or service? Do you want to get more feedback from your clients and prospects? Knowing your objectives will help you strengthen the right messages reflecting those goals.
Building your Email Mailing Lists
Very few prospects will give out their email addresses without getting something in return. Make it worth their while:
1. Offer a free e-report, a free software download, or Online course on a subject of interest.
2. Have a promotional sale on your website asking for the email address to enter the contest, making sure it is a double opt-in.
3. Upgrading a new product or discontinuing an old one – how about a closeout sale?
4. Add a contact information form on your website requiring their email, name, and phone number.
5. Hit the road. Go to networking events in your market niche and collect business cards.
Recording and Measuring the Results
You cannot measure what you do not monitor. Tracking live campaigns is the most accurate way to test their effectiveness. When you send out a campaign using email software, you will receive the following metric reports:
· A/B split testing and report comparisons
· Google analytics integration
· # of click-throughs
· # of bounces
· # of undeliverables
· # of opt-ins/# of opt-outs
· # of conversions
· # of unsubscribes
Tracking email campaigns gives the marketer the advantage to adjust, adapt, and change their email marketing campaigns “on the fly,” as they monitor behavioral patterns in their clients and prospects.
The ultimate goal of every email marketing campaign is to increase a company’s revenue. Reaching these goal means, you need to employ an MLM mix, which uses all the marketing techniques needed when reaching your target audience. Creating campaigns that accurately hit the mark you are targeting are the result of a marketer who is wisely optimizing their demographics and campaign stats to their greatest advantage.
In today’s highly competitive global market, no stone should go unturned; every creative idea and strategy counts. Providing good customer service, accompanied by a valuable product, gives the marketer the edge they are looking for, when standing out and being noticed.
About the Author
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